Jane was founded in 1994 by ex-Cover Girl
executives looking to launch a brand that would completely grow up with
their customers. Jane was edgier than traditional cosmetics companies at
that time and still to this day offers trendsetting color technology to
women of all ages. "Not for Plain Jane's" - this brand is specially
formulated with the same high-quality, luxurious ingredients as pricey
department store brands. Jane offers our consumers affordable cosmetics
with superior performance. Rich, high-payoff with long-lasting pigments;
plush feel; and blendable, streak-proof application have always been
our brand hallmarks.